But wait—where’s the magic? The pizzazz? The oh-so-compelling product description that makes you whip out your card before you've even blinked? Not here? That’s fine. Enter placeholder text, stage left. A brave little soldier standing in for a thousand words you haven't written yet. Except now the product’s name breaks the grid, the image loads sideways, and the call to action says “Buy Now” in Comic Sans. Why?

Because something’s missing. Rhythm. Reason. The invisible scaffolding of intent.
Too many sliders? Too few breadcrumbs? Filters that filter nothing? And who decided the reviews should be in 6-point font grey on white?

Now, the customer leaves—not mad, just... confused. Like a dream half-remembered. A lost cart full of could-have-beens. Was it the UX? The color palette? Or maybe the copy that tried too hard (or not at all). Was there ever a meeting where content and design sat down, had coffee, and got aligned? Or did they pass like ships in the night, nodding vaguely across a Figma file?

Design without words is a wireframe in a vacuum. Words without design are just notes on a napkin. You need both. Working together. Trading glances. Sharing secrets. Because good content isn’t just what it says. It’s how it lives on the page. Where it sits. What it wears. How it breathes.

And if that sounds like overthinking... well, maybe you’ve never tried to sell a Wi-Fi router using lorem ipsum.